M-XR is a 3D technology start-up focused on developing a new age proprietary 3D scanning solution that is able to automatically measure and convert real-world materials, enabling production stakeholders to generate truly realistic 3D models and material libraries without the hindrance of time and cost. M-XR’s mission is to democratize the creation of realistic 3D assets, allowing brands, studios, and creators to build infinite 3D experiences and worlds at scale. M-XR is based in London and founded by Ryan Howell and Elliott Round.